Measure-based pricing for rope & rigging
A sailing-equipment store that prices and sells rope and rigging by the metre, cut to each customer's spec.
The challenge
Selling rope and rigging isn't a fixed-SKU problem — customers buy by length, with options that change both the price and the product.
What we built
We extended the store with measure-based pricing and configuration so customers order exactly the length and spec they need, priced correctly and ready to cut.
The outcome
The shop sells genuinely made-to-measure products online — not just boxed stock.
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